Up-and-coming producer DJ Treasure recently released his latest project, the Start Di Party rhythm which dancehall stars like Macka Diamond, Raine Seville, Laden, Gaza Kym and Navino, as well as less established acts like Jahvel, Kashmar, Kaream Kharizma and Zee K. The project was released on March 20th on the DJ Treasure Music label, and distributed by Zojak Worldwide on all digital download platforms.
“The Start Di Party rhythm is doing well, some guys from Austria are playing it, most of the top local mixtape deejays are giving it a strength, DJ Easy, the most streamed dancehall and reggae DJ on Youtube is playing it, and a few overseas disc jockeys are giving it a support. Despite the coronavirus pandemic, the show must go on,” he said.
He also released another rhythm compilation, Hot Pepper rhythm, featuring artistes like Jahvel. Burk Out and Trejja Don on March 27, 2020 on the aforementioned DJ Treasure Music label.
DJ Treasure, the ‘Mixtape Emperor’, has carved out a great niche for himself with his well-thought out and crafted mixes in the genres of reggae, dancehall and hip hop. DJ Treasure has scored hits in the past as a mixtape selector as his ‘Love Hurts Reggae Mix’ has racked up over 4.1 million views on YouTube, and the ‘Vybz Kartel Mix Gyal Session Bedroom Collection’ which has streamed over 2.9 million views on YouTube.
“I want to set a legacy in Jamaica as DJ and a producer. I got the ears for talent and I want to promote both established and upcoming artists on the same project. I want to be the vehicle to send new artistes ah road through my production and also working with established artistes,” he said.
With 230,000 subscribers, DJ Treasure, the ‘Mixtape Emperor’ is one of the leading mixtape channels on YouTube for new reggae, dancehall, R&B, hip hop, rap, gospel, soul, Afrobeat, pop, alternative and other music. Treasure, whose real name is Rishardo Treasure, was born in 1986 in Kingston, Jamaica. Music has been his passion since primary school when he was mesmerized by Richie Antraxx’s (community selector) work at the turntable while he was growing up.