Though he does not have the name recognition of some of his African counterparts, singer-songwriter Afreekan Joebe from Ghana is quickly carving out a reputation for his sweet melodies and cutting lyrics on groovy Afrobeats-inspired rhythm projects.
One of those standout projects is ‘Sweetest Thing’ on the Sexy Groove EP which was released earlier this month.
“The inspiration was seeing women being confident in themselves and not follow the norms that society has created for them and not being caught up in the maze of crabs in a bucket system but stand up for them selves and be independent and industrious .. but it’s not just limited to the women but men as well,” he said.
Released on the Boogie Down Records imprint on July 5th, the single has been generating a big buzz on the airwaves in Africa and the Caribbean.
“The feedback has been tremendous since its release, radio airplay has been surging and surprisingly, Africans who has never purchased a song online have been purchasing the song. Any one who hears the song wants to listen over again, the feedback has also been overwhelming but the best part is that we just got started,” he said.
This is Afreekan’s second project with Boogie Down Records.
“The good chemistry has been a result of having a label with equal enthusiasm to work and produce good music. Boogie Down Record has a very down to earth team and leaves no stone unturned when it comes to producing and releasing good quality music, the label’s team is absolutely amazing to work with and I expect massive success in our subsequent projects,” he said.
Afreekan has been in the music business for over a decade now and has performed on major stages with the likes of “Turbulence, Samini from Ghana, StoneBwoy from Ghana, Shattawale from Ghana, and Faze from Nigeria among others.
Afreekan has recorded over three albums which are yet to be released, he has over 20 singles out already and 10 has received good airplay mostly in Europe, America, the Caribbean and fans have been loving them.
Afreekan Joebe won the 2016 Dancemania Best Lyricist award in the maiden edition of the event, which was hosted by Veteran Ghanaian music and radio personality “Fiifi Selah” of then PluzzFm. Afreekan Joebe is currently working with producers from the diaspora who have been contacting him for features and other projects.
“I am pushing things to a new level in 2019, this is my year,” he said.