Florida-based OBC Radio, a new gen radio station, has brought a fresh perspective to the digital radio space with innovative programming .
Perry Ramirez, president, and part-owner of the station, is one of the main driving forces behind the station’s emphasis on innovation.
“Radio is a dynamic world with every station trying to stand out in the clutter and gain its audience’s attention. OBC Radio has created something truly unique and offers value to its users. We are overwhelmed with the support we have received from our listeners,” Ramirez said.
OBC Radio LLC, based in Florida, made its debut in October 2021 and has gained significant popularity worldwide for its refreshing content and innovative format. The station has become the first to introduce 90 seconds info cast, delivering breaking news worldwide.
OBC Radio (http://www.obcradio.com/) has been recognized as a state-of-the-art radio station and is available for download for listeners on Google Playstore and Apple store. The station has made significant strides in a short period, with over 120 thousand listeners worldwide and 57% coverage of Kissimmee and Orlando, Florida.
“We can describe the OBC’s programming as fun, refreshing and high energy. We consciously create content that resonates with our varied target audience, which ranges between 13 – 55 years old,” said Perry.
“At OBC, we strive to provide our listeners with the latest in the world of podcasts, talk shows, and music from a range of genres, including Hip Hop, Pop, Rock, Alternative, Soca, Reggae, Dancehall, and EDM/Dan,”
The next-gen radio station has maximized the use of social media to tap into its target audience and reach them at different interaction points. Through continual innovation in program formats to bring in the news or new music, OBC Radio is undoubtedly standing out amongst its target audience.
The station is also finding a way to give local talent a platform to showcase their talents and reach a broader spectrum of people. “We have we host multiple DJ’S radio host podcasters (Monday, Thursday, and Friday), This radio station is a leading proprietary in media services and audio streaming which provides opportunities for forgotten voices and new artists to showcase their talents. They can upload their music for sale.”
Radio has been recognized as one of the most popular media in the world, especially in the USA. As per the latest report, radio is one of the most powerful mediums in the United States, with a weekly reach of around 82.5 percent among adults. The same report indicated that online radio plays a significant role in expanding this market, with an estimated 974 minutes spent listening to online radio every month in 2021.