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We Chief Music does EDM bangers with T.O.K @one876 @bounce876 @wechiefmusic Featured

Entertainment News Written by  aka Tuesday, 03 February 2015 11:41 font size decrease font size increase font size 0
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We Chief Music, the Brooklyn-based Raggatronic collective, that burst on the scene last year with the single, Traits of a Chieftain featuring Anthony B, is gearing up to do more dancehall collaborations.


"We are continuing to work on a lot of new music and putting together our live show. Right now we are finishing up tracks with TOK and Jahdan Blakkamore, and we are still pushing 'Traits of a Chieftain' in international markets," producer Geoff Rand of We Chief Music, said.

The ragga-infused EDM banger is now getting airplay on BBC radio 1xTRA in the UK, FM101 Power in Malawi, as well as HITZ FM and Zip FM in Jamaica. The song premiered on the world's largest reggae website, the European-based reggaeville.com, in January 2015.

The track was produced by Geoff Rand of We Chief Music, and Nic Hard. We Chief Music is a which grabs music from all over the world and combines it with EDM, plus a touch of dark comedy. There is a lot of dancehall, reggae and soca influences at work in their music. Rand got turned on to dancehall culture by attending dancehall parties in New York City.

" Going to dancehall parties here in NYC just makes me smile and is a pure mood booster. We attended J'ouvert this year in Brooklyn and we followed the beat of drums out of the back of a truck until the sun came up. The energy is contagious and it only makes sense that producers are incorporating these riddims in modern day dance music," he explained.

Rand also grew up playing percussion so it was inevitable that he would be tuned into West Indian music.
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